With over 100 locations across Australia Allphones is the largest independent telecommunications retailer consisting of company owned, licensed and franchised stores.
Allphones started trading as a single store in Mile End, South Australia in 1989. After moderate growth in the early 90’s the business moved into franchising and the operation grew in South Australia to 15 stores. In 1999 the master franchise rights were purchased for Western Australia and the first store in W.A was opened in May 2000.
Late in 2000, the rights to the franchise system were purchased. During 2001, the group moved into the eastern states opening the first store in Hurstville, NSW. Since that time the group has continually grown and is now a truly national company, operating in WA, NSW, VIC, SA, QLD and NT.
In keeping with the new logo design for Allphones in May 2011, the retail presence is also undergoing a refit. Click on the images on the left for an enlarged view of the new store and kiosk designs.
A five-year naming rights agreement from September 2011 saw Australia’s leading entertainment venue, renamed Allphones Arena.
The cross-platform agreement with Allphones, Australia’s largest independent telecommunications retailer, includes a substantial advertising investment across the portfolio of Nine Entertainment Co. media assets including Nine Live, the live entertainment division of Nine Entertainment Co.