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Apple iPhone XS, XS Max and XR

Welcome to the big screens.

Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone XS is everything you love about iPhone. Taken to the extreme. 

All-new Liquid Retina.

Innovative engineering allows us to stretch the display into the corners. The result is an all-screen design — our largest LCD ever in an iPhone — that still fits comfortably in your hand.